Lifestyle photoshoot for a clean, organic skin care company

Anne is the owner of Anne’s Apothecary and she recently opened her first brick and mortar in downtown Raleigh, NC. She wanted some lifestyle images featuring diverse women using her products.

For this shoot, I planned out a detailed mood board of images based on her vision and brand aesthetic. I focused on clean and minimal scenes, natural elements (flowers), and some amazing models. I focused on action shots of the skin care product in use, highlighting the texture, consistency and color while maintaining the label in focus and the focal point of the photo. Anne has been using these images consistently across her Instagram, website and wholesale partners.